Afternoon Light

April 4, 2016

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Paris photos have arrived! Over the past three years of working as a professional creative, I’ve had the pleasure of working with some incredibly talented people. Most recently, my path has crossed with Erika, the superstar photographer behind the Instagram account Allee Des Roses. It was such an amazing pleasure to work with this woman, who’s work I admire for being airy and whimsical – wouldn’t you agree?  It’s pretty incredible who you can meet through Instagram, and since the world of Instagram is changing a bit, I wanted to address the most current topic that’s sweeping our feeds….post notifications!

So what’s all of this Instagram fuss about? Is it changing? How? When? Why? WHAT’S HAPPENING. It seems like once we all get on board with how something works, it goes and changes. Or does that just mean that I”m getting old? LOL!

From what I’ve gathered, there’s a lot to be said for the shift and a lot that I want to talk to you guys about! It’s is a little confusing. I’ve confirmed nothing with Instagram so please don’t take this as the literal word of what’s happening, rather as my perception.

One thing I do know for certain is that the change did not occur on the 29th as everyone was posting about. Believe it or not, that was just mass hysteria and “monkey see monkey” do breaking loose. And yes, I am guilty of posting about it too.

After doing a little digging, there’s one major shift that’s going to happen. And it kind of makes sense if you think about it. I follow a lot of people; I don’t believe in that whole, “following fewer people is cooler” thing. So as everything rolls out in chronological order on my feed, I scroll through and like based purely on what excites me.

Now I won’t name names but “Aunty Sally” posting a blurry picture of her cat isn’t the most thought-provoking. Photos of the Italian Riveria however certainly garner a like. Based on my like to scroll pass ratio, it’s my understanding that Instagram is formulating an algorithm that will now only show you photos that you engage with. Key work being engage.

So despite what I suggested you do; “ Click the top three and sign up for post notifications,” it’s actually more about interacting with each others posts! No need to turn on post notifications if you already engaged with my content. Instagram will still continue to show you photos of people you’re following if you’re already commenting and liking them.

So what’s the moral of the story? If you want to see your favorite Instagrammers posts, simply engage. It’s also a reminder; if you want people to engage with you, continue to produce inspiring content! It’s definitely something that we’ve really been focusing on doing for you! Not only through our imagery but also through our storytelling, here and over on Snapchat (Margoandme). I’ve been working to develop more content that will take you inside of the world of blogging. So if you want to see how I create flatly and what camera and editing apps I use, make sure you’re following!

Photos by Erika of Allee Des Roses 

:: Zimmermann Dress :: Boater Hat :: Valentino Heels :: Cartier Handbag :: 


Love the commentary on the Instagram changes! It really does make sense in the long run, and while it’ll be a struggle for beginning instagrammers or smaller businesses trying to grow, it’ll ultimately push us to be more creative in defining our niches and striving to create content that our followers and readers will respond to.

Also have you ever considered compiling your snapchats into a Youtube video or creating a Youtube video to go Behind the Scenes? I’ve heard a lot of admiration for all the work you show on Snapchat and how your creativity and passion for your creative projects really shows, but I don’t have it (I did in college, and I made the decision to not have it, too much temptation into feeling FOMO). I was just watching the Aussie show, “Fashion Bloggers TV,” and I’d totally watch your version of that!

Hi Jenny,

I love your Paris photos! I recently started blogging and since you are one of my favourite bloggers and I love your photography, I was wandering if you had a good camera recommendation. I have a DSLR, but I’m looking for something that might be a little more travel friendly with the same high quality finish. Also if you have a lens suggestion that is good for fashion outfit shots, I’d love to know your thoughts!

Thank you!



Pictures are beautiful as usual! so inspiring – i definitely follow you on IG and snapchat and like everything i see!

Being in Paris, my beautiful home town, wearing gorgeous clothes and pics by the super talented Erika was always going to be a winner. I enjoy all the aesthetic of your work! Thanks for sharing Jenny! Bisous, Julie


How cute is this <3
Such an incredibly gorgeous dress, the ruffles and the sheer sleeves, I love it so much and the whole look you built around it is soooo pretty =D I love it 🙂 this hat and the bag 😉
great pictures ^^ very inspiring

This outfit is so cute, your dress is gorgeous!

This dress is super pretty! I absolutely love it! So springy and lovely! =)

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These shots are so lovely! Paris in the springtime – is there anything dreamier than that? Gorgeous dress, gorgeous flowers, and really beautiful, airy, delicate shots. I’ll just be over here trying to figure out how long I’ll have to save to jet off there myself…

Thanks for the explanation! That makes a lot of sense!

Maggie http://www.thatgirlmags.com

You look fab in this dress!

I LOVE your blog and Instagram! I’ve been doing the cat eye for years, but have never done the under eye. I would love to see a tutorial of how you do your make up!

Jenny, your blog is such an inspiration to me! I love following your snapchat and find the mini videos super helpful. Keep doing you girl. xx


This is beyond beautiful! I adore this incredible summer dress and lovely print~


Your dress is so fabulous, I love it.

|| D I A N A ||

You are so gorgeous. These photos are stunning. An inspiration as always!


Firstly, these photos are BEAUTIFUL. Next – Instagram changing, it’s scary. Those who are trying to grow, feel as if it will be harder and looked past. I have to caught on to keep engaging and it’s so crucial, and of course, it’s pushing me to create more content and inspiring “regramable” content. I’ve also heard that why Instagram is doing this is because they want people to pay for ads and have their post stick on top. That the FTC requires we use #ad and that the new order will make it harder for those post to show up. It’s scary – but we will all get through it and it will be a thing of the past, this minor freak out. heheh BTW your step-by-step snapchats have been everything! You’re soooo inspiring and work so hard! No wonder you’re so successful and I admire you for educating other smaller bloggers like me on the entire process!

Kristina Wilde

Gorgeous lighting in these photos, and I’m also loving your snaps!

Key “work” being engage.
Found a typo in your blog “word”
is that what you meant to say….
can i apply to be your assistant now… just kidding… love this blog and have for years… love your snap story tooo … im loving your behind the scenes. it’s nice to see how it all comes together because bloggers always make life seem so perfect..

What an amazing one!!
So great photos and you look so pretty.



Wow, I’m going to go follow Erika now! Her photos have such a dreamy quality to them. Also, I love your fringe + floral dress! The whole instagram mess has left me confused and to be honest, I wish they wouldn’t change it! If it ain’t broke, don’t fix it– as they say. Also I just wanted to chime in that I have loved seeing your BTS bits on snapchat 🙂


You are stunning in this Zimm dress. Love them and love their design on you. xx, Erin – http://www.stylebythepeople.com

Such stunning photography! Each image is so magical and captures the light perfectly! Obsessed with this look as well!!

xo – Marianne

Beautiful, beautiful photographs xx

So so so pretty! In love with everything in this post. Beautiful combinations.

Shae @ Current Habits

Wonderful exantlpaion of facts available here.

omg! love this photoshoot <3

In love with these photographs! And you’re right about Instagram, engagement has always been important, but it’s gonna be more than ever, once the change occurs! Although, I’m still hoping Instagram won’t go through with it 😀


Gorgeous spring photos! I especially love the one where you’re laughing, that’s something you don’t see enough in fashion posts 🙂 xx


Me dull. You smart. That’s just what I neeedd.

Major inspiration here. These pictures are stunning!

Amazing photos! and great roundup of the instagram craziness! I was wondering how it was changing and this definitely answered my questions 🙂

Lee – leethrifts.com

Thanks for taking us inside your day-to-day and blogging experience, it’s really helpful in the blogosphere and also super interesting!!

PS love the dress!

Fiona @ http://www.wildhearted.us
http://www.instagram.com/fionavirginia + http://www.instagram.com/wildheartedtravel

Such a dreamy outfit! You look beautiful 🙂

Magical photos, as always! You look so darling.

Ps. Totally appreciate you speaking on the Instagram algorithm update, Jenny. I spoke about it on my blog but I loved seeing it from a seasoned blogger like yourself, who has a much greater influence. I hope everyone can see that it isn’t so big and bad like everyone made it out to be! 🙂

Gunjan | http://www.songbirdechoes.com

Amazing pictures! The light is just perfect!

Beautiful parisian look, love the ruffles!

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