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Blogging Tips // Building an Irresistible Brand

New York
STYLE
  /  
February 27, 2017

In case you missed it on Instagram, or in Friday’s post! I have major news about a project that I’ve been working on for the past six months that’s finally live. As you know, I truly enjoy talking all things business of blogging and you guys love my Desk Side Diaries series on YouTube. I’ve not only gotten personal by sharing my story but I’ve opened up about my career path. All in hopes to inspire you! To follow your dreams, set goals and believe in your self when, let’s be honest, it’s challenging to forge your path in this creative space.  It’s all still so new and highly oversaturated. So how do you create an irresistible brand that everyone will know and love?

It’s through friendships with likeminded creatives, my experience in PR and styling that has led me to where I am today. So many of you reach out by email, DM, on the blog and Instagram asking specific questions you have about blogging. It’s time I answer.

From creating your aesthetic, having self-awareness and defining your voice – all of these questions are vital in defining your brand. Regardless of if you are a blogger a brand. We live in a world where our digital footprint is stronger than ever.  So you have to ask yourself the question, what’s your digital footprint saying about you?

A little over a year ago, my dear friend and insanely talented photographer, Zanita (whom I’ve looked to for inspiration before I ever met her) launched a workshop on photography. She had so much success with it that she was inspired to create more but then had one of those “ah-ha” moments instead and created Azalle, the future of online courses not just to share her courses by to create courses taught by some of the biggest names in the influencer space.

While there are a slew of “online courses” that claim to have all the answers to blogging, what I found to be so inspiring about Azalle is that it’s created by creatives who are living their success stories. I found myself in incredible company for the launch; Zanita’s course is on Photography, YouTube sensation Chloe Morello’s course is on Beauty vlogging , sweetheart Sonya Esman’s course is on leveraging your platforms and mine focuses on the key tactics you need to employ to build a successful brand in the digital space, what you need to get yourself going and how to start from the ground up!

In my course, I speak to the not-so-basic basics of blogging.  Like discovering what elements of your own personality can be made into a marketable online brand. How to prioritize your time and money from the beginning. I even share some funny/embarrassing stories about brand partnerships that didn’t work out and how without failures, I would never have learned some of the most valuable lessons that have helped shape Margo & Me.

While there are 3 main takeaways, there are 10 chapters that I’ve poured my heart and soul into for you. By signing up for my course HERE (which is FREE currently for one month, normally $69) you will get an in-depth look at key blogging strategies and how to implement them to create your dream brand. To get you excited, I wanted to also outline a few of my favorite chapters! I hope you enjoy!

HOW TO CREATE A PERSONAL BRAND THAT REPRESENTS YOU

DO THIS BEFORE LAUNCHING YOUR BRAND

HOW TO CREATE CONTENT THAT ALIGNS WITH YOUR BRAND

MAINTAINING YOUR IMAGES IN COLLABORATIONS

INVESTING IN & MONETIZING YOUR BRAND

UNDERSTANDING OUTLETS OF COMMUNICATION

Also! Don’t forget to find me on my new favorite app, TROVE. If you missed my post on it HERE, you have to check it out. It’s revolutionizing the blogging world! And, it’s the best way to keep up with me and all of my looks that I wear everyday.

Photos by Fred Cipoletti

Shop the post

| Shrimps Coat | Asos Blouse | Max & Co. Trousers |

VIEW & ADD COMMENTS +

Dear Jenny, after I’ve read this post I signed up for your course on Azalle. It is absolutely impressive, how much effort you put into your blog (and brand!). You’re doing such a good job! I hope to read more tips from you someday.
Thank you so much for sharing!

Katie
http://www.coffeeandlipstick.de

Thank you so much for your kind words, they mean the world!

xo,
Jenny

Hi Jenny

This is amazing,
I have clicked the link, which option should I use, the single course purchase option,
It shows the course at $69, and ask to enter credit card number, etc..
Could you advise please?
Thanks for doing this,

Just signed up for your course! Looking forward to learning from you!

Hi Nicole, how did you signed up for the course. Do you click enroll, and then single course, it shows $69, is it free on the next screen after you entered your credit card info? could you let me know. thanks

Cannot wait to hear your thoughts!

xo,
Jenny

Thank you so much for this post. And your photos are beautiful. xo

dearpenelope.com

Thank you Sarah!

xo,
Jenny

This is such a great idea! It’s awesome to see you all team up to created something cool like this. I look forward to seeing it unfold 🙂
http://www.stylecalling.com

This is amazing – congratulations again on this amazing achievement! I can’t wait to sign up for this course 🙂

x
Shloka
http://thesilksneaker.com

This looks so awesome, I’m definitely going to check it out! You have an amazing blog and brand 🙂

xx, Hannah

http://www.missharwell.com

Love it Jenny! This is so awesome. I love when people use their platform and success stories to inspire and encourage others.
Just signed up and I’m excited to see it all!

xo Bryn
http://www.waketonroad.com

sounds incredible, i look forward to giving it a read 🙂

Mel x

http://mediamarmalade.com/

This post is stunning, all the photos are so gorgeous!
http://styledfortheoccasion.com

Thanks so much Sophie!

xo,
Jenny

Hi Jenny,

Thank you so much for this course and I immediately signed up! But the link won’t let me enroll. 🙁 Is there anyway to fix this? I signed up and everything, but to enroll in your specific course, there seems to be a bug.

Hi Maggie! Thanks for checking it out — I’ll look into it and let you know!

xo,
Jenny

I just finished watching your entire segment and wanted to say a big Thank You! I feel like you’ve helped me get back on track with my goals. I’m pinning you on my inspiration board. 😉

Jennifer
http://www.JentleBiz.com

You’re the sweetest – Thank you so much Jennifer!

xo,
Jenny

That’s so amazing. I think one of the best ways we can give back to our community is to share what we’ve learned and inspire the next generation of creatives and those who look up to us instead of keeping those secrets all to ourselves.

Couldn’t agree more!

xo,
Jenny

Thanks for the post! I love your outfit, very Gucci.

Have you been following the recent shows and the new creative director?! UNREAL!!

xo,
Jenny

Love this look! Love this post! Thanks a lot for sharing with us this post and for giving us the opportunity to learn and grow with you. Jenny you’re truly an inspiration to not only me but many of us who follow you, thanks so much for sharing!

– Vanessa
lovelymomentsbyv.com

You’re so sweet Vanessa. Thank you for allowing me to be open and share my stories and my process with you!

xo,
Jenny

Nice post! Love this look – especially the coat is amazing!

http://martasfashiondiary.com/denim-over-the-knee-boots/

So fun, right?! It’s super warm too!

xo,
Jenny

This is great! Something I can really benefit from since I am still trying to figure out the blogging world.

-Danni
http://www.theactivehabitat.com/

YES! This course is truly invaluable! and so many different perspectives and points of view!

xo,
Jenny

Thank you for your constant support Ewa!

xo,
Jenny

Congrats on your new project and love the look too!
xx,
Areli’s April
Areli’s April on Bloglovin

Thank you so much Areli!

xo,
Jenny

Frenchies Under The Sun

Beautiful photos with this weather and Thanks for you tips!

xo,
Frenchies.

http://frenchiesunderthesun.blogspot.com

My pleasure!

xo,
Jenny

First of all, these photos are amazing and you look absolutely beautiful. Secondly, I can wait to check out your course. You have such a strong personal brand and I can’t wait to learn a few things from you.

-Helen
http://www.sweethelengrace.com

Yes! You must let me know what you think!! Can’t wait to hear!

xo,
Jenny

I’m so excited for this! Yay! Is there a coupon code that needs to be used?

Liz
http://Www.lizzieinlace.com

It’s free for the first 30 days!!

xo,
Jenny

Ahh thanks so much! I’m so excited

La Bijoux Bella | by mia

Beautiful looks and helpful post! 🙂
Merci for sharing.

❤LA BIJOUX BELLA❤ | BY MIA | A Creative Lifestyle Blog

Yes! I can’t wait to hear your thoughts dear!

xo,
Jenny

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