Are You Networking With the Right People, the Right Way?

Paris, France
Blogging & Business
  /  
October 17, 2018

While blogging is unique in many ways, at the end of the day, it’s an industry just like anything else. You start at the bottom, you work your ass off to move up, being prompt and polite is important – and networking is key. But networking in the blogging world is somewhat particular, and that’s what I want to chat about today! Whether you’re a fellow blogger or are interested in getting into the field, here are my best tips for networking the smart way and putting your energy where it matters most.

Network with the right people

Feel like your networking efforts are falling flat even though you’ve partnered with a million fellow bloggers in unique ways? Well, who you’re networking with really matters. And while meeting other bloggers and cross-promoting yourselves in ways that make sense to your brand is great and all – it’s not where I put the majority of my focus. Instead, I spend a ton of my time doing outreach and building relationships with brands and agencies. These are where jobs come from, and are essentially a “in” to the industry.

If you’re brand new, start with smaller brands and don’t ask for anything when first meeting. Instead, create a relationship and offer the brand or agency something. If you’re more matured in the field, reach out to brands you’re dying to work with. Even if they don’t have something that fits you at the moment, keeping those relationships budding will pay off in the future. Trust me! I’m always sure to show my support for brands I love by going to their events, shows, etc., as well, even if I’m not necessarily getting anything out of it. That’s what networking is all about!

Follow up

This is a general networking tip, but one that I see missed over and over in the blogging field. People’s attention spans are short, and a text or DM might feel like enough, but I’d argue against that. I like to send personal notes or emails to whoever I met – whether at an event or through something else. Of course, connecting on social media is a good way to start, but it’s incredibly easy to get lost in someone’s shuffle (or feed). Instead, stand out in a more concrete way. It’ll go a long way.

Go above and beyond

If you’re trying to get noticed by, say a brand or agency, go above introducing yourself via a cold email. Especially if you’d like to propose a partnership, make a personalize deck or one-sheet that connects you to the brand. Make it personal to both you and the person/brand/agency, and clearly state what you’re trying to get at.

Use your strengths to stand out, too. If you’re amazing at videos, think about putting a little clip together. If writing is your bread and butter, use your language to introduce yourself. If you’re creative, showcase what you’d like to present the brand (something I personally love doing when dreaming up a partnership).

Attend events in relative fields

We all know that going to events, conferences, or the like in our own industry is a fabulous way to network, but I wouldn’t stop there. I personally attend these same events in relative fields. For me, that usually stretches to tech, digital marketing, and business. Not only will you learn something and potentially find a way to diversify yourself and your brand, you’ll also meet people outside your bubble. It’s one of the smartest ways to expand your networking web. As a blogger, it’s so easy to get caught up in blogger-only events, but to me, that’s a major mistake.

That’s all the time I have for now, but I hope this lesson in networking was helpful! Let me know if you have any questions or if you enjoy these business & blogging types of articles. Happy to write more for you, loves.

Photography by Freddie Cipoletti

Shop the post

| Numero Ventuno dress (similar) | Mingray clutch (similar) | Bow heels | Rhinestone drop earrings |

VIEW & ADD COMMENTS +

This is so helpful! Thank you for sharing your vauleable insight!

Love this article! It was extremely helpful and inspiring. Any additional pieces on this in the future would be great or more videos. Really, truly enjoy your blog and Instagram.

aw SO happy it was helpful! thank you babe!

Hi your blog is amazing! What platform is it on? WordPress?

I always love reading your blog posts! They inspire me, plus I love your photos!
xoxo,
Laura
Latest Post- The Beyonce Cocktail Recipe: https://www.lauralily.com/vodka-cocktail-recipe/

that means SO much <3 thank you!

Can you and Fred create a YouTube video on how you shoot + edit? It’s absolutely stunning!

hi! we aren’t doing as many videos but i’ll add it to the list! thank you thank you!

thank you… this was insightful.. Your style is immaculate, beautiful, attractive.. Fresh and classic the same time..

so glad you enjoyed it. thank you for being here!

supal // @chevronseclairs

YES! Please include more! I think one big thing I have an issue with is actually getting that meeting. I know most people try to stay away from it.

chevrons & éclairs

OMG this style i’ve been looking for. You are my great inspiration!

Love,
Alexandra | 2018 Best Gift For Him: Brown is the new black!

Awww you’re too sweet!! Thank you so much!

This post was so helpful but I have a few questions please.

How do you get to events and know when they are happening.

Would you recommend messaging some brands I would like to work with?

How does one get to the inner circle to network.

Thank you so much

Manierabydale.co.uk

I’d sign up for all types of newsletters and just start reaching out. Most agencies/brands have contact info on their site, or you can follow and connect via Instagram. Attend industry events, too! xx

Dear Jenny! Thank you so much for all these tips. After 2 years I still feel like a baby at the college where everyone knows the business but me.

Veronika
https://brunettefromwallstreet.com

Aw I’m glad you liked the tips! I’m sure you know way more than you’re giving yourself credit for! xx

I love your lip color! It really suits you. Do you mind sharing the brand & shade to us? Thank you! 😉

Thanks Jenny! Love this content and think it’s exactly what those of use wanting to expand our brand need to hear. Keep it coming, please! xo

Roses for Fridays | by mia

Beautiful thoughts … Merci for sharing Gorgeous one!

♥️ROSES FOR FRIDAYS ♥️ | by mia | A Creative Lifestyle Blog

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