6 Things I’d Tell Any Blogger Starting Out

New York, New York
January 8, 2018

6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out 6 Things I’d Tell Any Blogger Starting Out

Of all the messages I receive from readers, this topic is probably the most requested. I receive hundreds of direct messages and emails from so many of you wanting advice as you start out on your blogging journey, which is incredibly touching. But to be honest, it’s also somewhat intimidating breaching the subject. Everyone’s journey is different, and what might work for me may not work for you and vice versa. But, of course there are common denominators to a successful brand or blog – and those should be shared. So I’m excited to present the things I wish I knew before starting out. And, if you’re into this type of content, you’re in luck, darlings – lots more to come in 2018. Stay tuned!

Think about your personal brand

In today’s world, everyone has a personal brand whether or not they intend to. Regardless of age, personality, and industry, you have a brand if you’re using the Internet or are on social media. That brand may or may not look the way you want it to, but it’s there – and if you want to be in business, your most important job is to be in charge of your brand. We’re living in a generation that no longer uses business cards or resumes – all of that is your online presence be it Instagram, Pinterest, Twitter, Facebook, or whichever platform you’re most active on. Therefore, it’s so important to create something that’s truly representative of you.

To be original, you must be self-aware

Self-awareness is essential to developing a strong and unique brand. It’s not about comparing yourself to others or lacking confidence, but more about admitting and knowing your strengths and weaknesses. Learning to better understand your choices, your feelings, and behaviors, enables you to create your ideal brand and become the person you want to be. It’s almost impossible to change without acknowledging your strengths and admitting your faults. If you can identify your weak points, you’ll be able to seek the right people and resources to improve your brand in those aspects, which in turn allows you to focus on what you do best. It’s a process that’s constantly evolving and requires ongoing evaluation in order to remain successful.

Identify what makes you unique

What do you want people to value about your brand?
What inspires and motivates you the most about what you’re doing?
How do you want your brand to look and feel?
How do you want people to feel when they enter your blog?

After taking some time to reflect on these questions, break your answers down into a few keywords, and then decide how you’re going to translate those keywords into emotions through your copy, imagery, typography, and color scheme. If the result doesn’t light up your eyes, it definitely won’t attract anyone else’s. So if you’re not happy with what you’ve created right here in this moment, repeat the exercise and take some serious effort imagining your brand.

Consistency is key!

Personal branding requires you to know the specific colors, photography styles, clothing items, and keywords you embody. And above all, you need to be consistent – not only in your program (editorial schedule), but your aesthetic and content. Really hone in on specific elements that represent you and let it inspire and be ever-flowing in the stories you create.

Create a Manifesto

It’s a public declaration of intentions, opinions, objectives, or motives, of its issuer. Basically, your purpose and passion. I recommend writing a manifesto because it helps you align your personal brand and content strategy. Whenever you’re confused or uninspired, you can always refer back to it to get a clear, concise understanding of what you need to create. Plus, it keeps you motivated! It also helps your readers understand what your blog is all about.

Great photography is non-negotiable

We live in such a visual world today. It’s obvious photography plays a huge part in the way brands and influencers are communicating both individually and together. A brand can’t truly be successful without a strong visual foundation to support its stories. Your images are the one thing you can control to stand out from the crowd, and most importantly, convert viewers into loyal readers because of the emotional connection and message you’re creating. There are already plenty of amazing influencers with amazing photographs out there, so you can’t fall short in this one aspect.

Now, if you have any other blogging-related questions, please leave them in a comment below or via my Instagram. I’m thrilled to finally touch more on blogging and industry discussions in 2018, so let me know what you’d like to hear!

Shop the post

| Plaid coat (similar) | Chunky turtleneck (similar) | Trousers | Boots (similar) |


I just started out as a blogger and this post is exactly what I needed! Thank you so much for such good advice – I’ll definitely be referring back to this post in the future! Sending you good vibes!

Nati x | http://www.lifeaftercoffeeblog.com | @NAfterCoffee

Awww you made my day babe! So happy to hear. Good luck! xx

Thanks for sharing these amazing tips!


Beth Shankle Anderson

Wonderful advice that was certainly on point! You have definitely inspired me! xo

Beth || http://www.TheStyleBouquet.com

Great post with lots of useful advice and tips, especially for new bloggers like me. Do you have any more advice on how to up our photography game? Thanks!


I’ll be covering that soon, promise!

This is so inspiring and helpful, thanks for sharing! Love your photos btw <3


Yay! So happy to hear. Thanks for the support! xx

Such great words of wisdom dear – i agree with each and every one of them!

Loving your photos they are awesome.

xx Yvonne

Yay! Thanks for letting me know and reading along. xx

Such a nice post ! I just agree with everything 🙂


These are so helpful! Especially as someone who is starting out!
To Read with Tea

I’m so glad to hear that, Pilar! You’ve got this!

I definitely have a unique take on the typical “fashion blog,” but sometimes I wonder if my blog is too outside of the box. I’m still a new-ish blogger, so I don’t have a very large readership. However, I can’t help but wonder if it is because I’m still “green” in the blogging world or if it’s my quirky take on the fashion blog that keeps people away. Do you have any tips on how to remain true to your unique voice yet still gain an audience? I’ve always thought your voice and style of writing was refreshing and different than everybody’s else, which is great considering a lot of blogs have become very similar in both content and voice.


I love a unique approach and I truly think success comes from your passions – so you have to go with that! At the end of the day, growth will come through authenticity (in my opinion), so I’d have that be your main focus always. Best of luck babe! Do you!

Thank you so much for this post – it was so useful that I actually wrote notes! I am not going to go away and write my manifesto. I’m feeling super inspired to build my blog and brand after reading this! 🙂 x


Yay! LOVE hearing this! I hope your manifesto writing was insightful and amazing. xx

This is great. Can’t wait to read more of your blogging tips. 😉


these are great tips! thanks for sharing, babe.

Of course. Thanks for reading! x

Such femininity and grace in your approach yet strong enough to inspire others. This is a fab read, thank you for sharing your professional tips and experience.

I hope I can implement some of these for my own business.

I love these tips, and I couldn’t agree more!


Such good advices thanks for sharing. Love you’re writing and style you’re very inspiring ♡

Concise, actionable and realistic – these are great tips for bloggers and entrepreneurs alike that are starting out. Thanks for sharing, looking forward to more similar content in 2018!


Ahh yay! Thank you so much for the kind comment. Glad it was helpful!

Thank you so much for this, Jenny!!!!
I’d like to hear how you grew your brand and followers on each platform – blog readers, facebook, etc…when you started your blog.

xo from Seattle,


The pink pineapple

I love the post.I have a question for you, how much is the approximate number of audience needed to have a successful blog?

Dependent on so many things, I’m not sure there’s a magic number. What does success feel like to you?

Yvette Schlegelmilch

Hi Jenny,
I love this type of post. I would love to see more photography tips, including editing photos and the filters/ programs/ apps that you use to do this.
Keep up the fantastic work!

Photography, yes! Definitely on the list. Thank you!

Thanks for the great post, Jenny! I started my blog (thelifeinrouge.com) a year ago and admittedly have been intimidated by the sheer volume of bloggers out there, and their exceptional content. Your advice is really valuable for those (like myself) really looking to elevate content and personal brand. Something I’d also be interested to get your perspective on is the “next frontier” for bloggers and influencers. What is the future of fashion blogging? I recently read an article that portrays fashion bloggers/influencers split into two groups: those who garner retail sales from their posts and those who elevate brand presence. Do you find this to be true, and is there a way for influencers to do both?

This would be such an interesting post! I’m going to add your question to my list, so please stay tuned! xx

so many great tips! and I love your earrings! do you have the link for those? thank you!


They’re old, love! But I love Shopbop, H&M and Net-a-porter for earrings. Hope that helps!

Amazing post! First of all, that coat you’ve got on is really something else. Plus the advice about blogging is great, it’s so true that you have to be unique yet true to yourself. I’d love to hear some advice about photography – the photos on here are always exemplary!

Your newest breakfast obsession is easy, delicious and gourmet! Check out my newest post now… Blush & Bordeaux

This post came at the perfect time! I just started a blog and you are my biggest inspiration! You have the best style and advice. Thank you so much. xoxo


Ahh thank you sweet girl! I’m excited to see what you do. xx

These are all fabulous tips! Thank you so much for sharing. I also really loved your course on Azalle!


Aw yay! So happy to hear both of those things. Thank you for your ongoing support Shloka! <3

I love your tips. Blogging is hard work, being consistent, keeping editorial schedule, posting and inspiring others can be frustrating. But it is also very rewarding and addictive. Thank you for inspiring me. I love your beautiful MargoandMe!


It’s so true! You’ve got this girl! Thank you <3

Great post ! I will endorse most of what you say ! I am that strange mythical beast a man who writes a Fashion blog for women. It’s a unique niche and after a year and half , I am now finding some success . What The blogging world needs is more community and encouragement of each other . There exists enough for everyone! Please check me out and leave a comment , I love making connections.

How fabulous that you’ve found your niche! I 100% about the support aspect, so thank you so much for spreading the love. What’s your site?

Hi Jenny 🙂 I looooove this topic !
I would be very interested to know how you schedule and your process to edit a picture .
Bisous bisous ma belle

OK that’s a great tip! I’ll add that to the list. xx

Thank you for this post! Such great advice! I just took a chance and made my Instagram feed gifs. Yes, gifs.Username: @lidialongorio (I’d love it if you checked it out and let me know what you think ). I struggled to find the look of my brand for a long time and I’m still struggling but I took a chance taking on this theme which I’m pretty sure no one has done. Let’s see what happens. Have a nice day ☺❤

I love taking chances, so I’m happy to hear you followed your heart! I’ll check it out soon. xx

Love this article and I’m definitely going to dive into some of these steps more (like creating a manifesto!), but I had a question. If you aren’t a photographer, and you’re starting on a budget, how do you recommend we up our photo game?

Swapping photos for photos with other creatives in the industry, checking out college campuses for photography interns! xx

I’m looking forward to reading more of these posts!! I would love to hear some more on which photography equipment you use, from the camera to the lenses to tripods. Also, your recs for beginning photographers!

xx Julia


Definitely will be covering photography along the way. Thanks Julia! xx

This was a great read!
Would really love it if you spoke about how to landed brand collaborations earlier on in your blogging career.


Thanks for your advice and encouragement, Jenny! As a new-ish blogger, I always look to people like you for your wisdom. Just a quick question: what would you consider your most effective promotional tool for driving people to your blog? Instagram? Organic search? Your email list? Or a combination of all? <3


A combo for sure! 🙂 Pinterest too!

Thank you for all this amazing advice! I’m really looking forward to seeing more of these types of posts. I love the idea of writing a manifesto to refer back to when you’re feeling uninspired.


Aw yay, Helen, so glad you are here!

La Bijoux Bella | by mia

Beautiful advice as always with fantastique style and look! ♥️♥️♥️

♥️LA BIJOUX BELLA♥️ | BY MIA | A Creative Lifestyle Blog

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