Style

The #Sponsored Stigma

LOCATION:  Palm Springs

While some of you may be informed about how the so-called “fashion blogger” or “influencer”, like myself, makes his/her living, there are still a handful of you who may be confused about the inner workings of it all. Now that the FTC requires #sponsored, you might be starting to question every little thing….

“Is this a sincere post?” 

or worse, often times a comment like…

“unfollow, I can’t believe this was #sponsored”

For readers, it’s only natural to question the sincerity of the content you’re seeing, and because I am always honest and genuine with each of you, I wanted to share my feelings on the subject that has such a negative stigma attached to it.

As a content creator, I find great joy in creating unique, exclusive content to share with you. So much so that this is how I originally and organically came to be a blogger. From an unsponsored standpoint, designers and brands were naturally a part of this content because in the end, it’s the outfit that makes the look, the location that tells the story, and the branding that brings the content to life.

With fashion blogging’s birthday nearing its decade year old benchmark, you have to understand the evolution of the influencer and what a transformative opportunity fashion blogging was for designers and brands. Before bloggers, brands clamored at the opportunity to gift a celebrity a product in the hopes that they’d find a street style look, often shot by paparazzi, to use as marketing material. Basically saying, “Hey, if this celeb is wearing it, so should you”. Sometimes brands would even pay the celebrities directly to wear their product as part of an endorsement deal. We saw this happening with fashion in everything from film and television to sports. And while I was never one who really cared about what celebs were wearing, a lot of people did and there was a lot of buying power behind a celebrity who was wearing your product.

The only thing about that, is often times we consider the things celebrities do and wear to be aspirational, not attainable. Meaning there was a huge gap between what consumers liked to see on celebrities and what the consumer actually felt comfortable adopting for themselves.

Enter the fashion blogger: the bridge between aspirational and attainable. Just like you, she is the girl next door. She’s shopping at your favorite stores and styling things in ways you would too. The fashion blogger quickly became a peer who consumers began to look to for inspiration across all verticals: style, travel, interiors, food, you name it! And it didn’t take brands long to tap into this guerilla-style marketing with product placement opportunities. As a result, so much has transpired in the way we consume products as a direct result of the rise of the influencer.

While this topic is still VERY passé to write or talk about, I felt that I needed to address it with each of you in order to share my creative process, especially when I do make the conscious decision to work with a brand.

If you don’t know by now, my background before blogging began in editorial and wardrobe styling and public relations. As a stylist, I was hired by a brand to style things – like their look books and press images – that they would then use to promote and generate awareness for their collections. Today, at times, brands hire me to create content around a campaign or a collection that they are looking to generate awareness for. The only difference in this case is that I am the “model” and I’m featuring the images across my platforms.

While it’s definitely a form of product placement, yes, that by no means makes it disingenuous. To be approached by brands is a huge affirmation that the work you’re creating is something they too want to be a part of! It’s crazy exciting! So you can imagine how frustrating it might be as a content creator to know that there’s this stigma that exists for the wrong reasons.

Maybe some people think that this isn’t considered work? And that jobs like this, where you spend hours carefully curating those industry relationships, creating creative briefs, putting together decks, writing thoughtful content, putting together looks, hours shooting and editing, and then putting everything together online isn’t worth being paid for when a brand is interested? Not all the time – absolutely not. I certainly do not plan my editorial calendar post based on sponsored content. However, when I do get approached by brands, the integrity of my decision to work with that brand or not is based on a few key factors that I want to share with you all.

First and foremost, the collaboration has to make sense on a number of levels, so I always ask myself a few key questions before entering into a partnership if the brand does not already exist on my “brand wishlist”. First, does the branding of this company or designer align with that of Margo & Me? Would my readers enjoy learning about this brand as I have in the process? What’s a new angle I can tell this story from? And lastly, if this was not a sponsored post, would I organically feature this brand? If I have a second of hesitation, I wont.

I don’t know that a lot of people share this mindset or take this approach, which is where I think the stigma behind #sponsored has come from. However, it is my hope that in writing this, you guys will have some insight and a better understanding of my creative process and know that it comes from a place of nothing but love for the creative work I do.

Photos by Cibele Levi 

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96 Comments

  • Stephanie Terrone  • 

    Jenny,

    This is such a great post. People can be so quick to judge bloggers for making a living off of their content without realizing there is a cost and hours of work behind the posts that you share with us. You give real value to your readers and I’m glad when you do have sponsored posts.

    I actually look forward to seeing your collaborations with brands and I can tell that you put sincere thought behind your written word, style choices, and photography aesthetic. Perusing your blog is such a treat! Keep up the great work!

    Stephanie

    http://www.stephanieterrone.com

  • Ewa Macherowska  • 

    Perfect photos <3

    http://www.evdaily.blogspot.com

  • Elaine  • 

    I love this post! Very inspiring for an aspiring blogger like myself. Thank you, Jenny!

  • Aimee Guzman  • 

    Thank you so much for sharing Jenny! This gives huge insight into sponsored posts and I appreciate the transparency. I think the stigma comes when readers/viewers don’t see consistency or transparency from content creators or when they feel they’re being “used” and it doesn’t feel like the content is being created for them. I think you’ve done an amazing job at ensuring that your readers are number 1 and that every post maintains the integrity of the brand. 🙂

  • Michele Rinck  • 

    Well said! I totally understand and appreciate the hard work that goes on behind the scenes of blogging. It’s an honor to be recognized by brands! And unless a website is full of flashing sidebar advertisements, how do people expect bloggers to get paid? Hello!? I feel like every brand you have worked with has been totally your style and pairs with your non-sponsored content. Keep up the amazing content!! #Sponsored or not!
    http://champagneandpaperplanes.com

  • Laura Mitbrodt  • 

    I love the pink suit so pretty!!
    xo
    http://www.laurajaneatelier.com

  • Rebecca Brianne Nelson  • 

    When it comes to consuming sponsored content I find myself rarely interested in the actual product that is sponsored but I do enjoy analyzing the concept that was created for the product or what the creator thought would be compelling to sell it? But rarely do I feel the need to go out and buy it.

    Best,
    Rebecca
    http://bexpeditions.com/

  • Cristina - Memories of the Pacific  • 

    This is such a controversial topic but I’m glad you’ve addressed it, Jenny. It’s so easy to judge people these days especially with social media and it saddens me when I read negative comments on photos or posts of bloggers that I like. Live and let live is my motto.

    I do understand that some people don’t like sponsored posts because you start questioning whether the blogger actually likes the product or needs the money which is totally fine also because you put such a big effort on creating content, why not get paid for it? It sounds fair to me! Nevertheless, if you are not going to trust a big blogger, go to a blog of a smaller influencer and compare opinions. There’s so much fish in the sea.

    I have a small blog and I don’t often get sponsored opportunities but when I’ve done something sponsored it was because I really liked the product, otherwise I decline the offer. I have a full time job so blogging is a hobby for me. Of course, I wish I could work with big brands but I’m so passionate about blogging that I don’t mind doing it for free.

    http://www.memoriesofthepacific.com

  • So happy to get a better understanding of #sponsored and your viewpoint. Wish more bloggers were as authentic with this topic. Appreciate you and looking forward to more of your posts

  • Rachel Puccetti  • 

    Enjoyed this post! Such good information. Thank you for sharing!

  • I love looking at what you have on and checking the prices on them. It’s fun and entertaining. I look at your blog like I would a fashion magazine…for the pictures and to see if I can copy the look with more affordable pieces. There’s no way, the “average” woman could afford to dress like you. We would go broke in the process. I would like to see more attainable clothing. We all could dress like you if we were Sponsored too.

    • Definitely noted – Thanks so much BP! Will take this into consideration when building upcoming content!

      xo,
      Jenny

  • chichi  • 

    i can’t agree more with you, and this pictures are absolutely divine!!
    http://www.thestyletune.com

  • Glorious!

    Such a fresh colour and stunning separates!

    I don’t see how sponsored posts can offend people, as long as it’s a product that is hand chosen by the blogger for a reason, it is their blog after all. As you say, blogs are usually about sharing things you love or enjoy, so why the heck wouldn’t you do sponsored posts if a company you adore approached you?!

    Gemma

    http://www.fadedwindmills.com

  • Andrea R  • 

    Dear Jenny,

    This is such a relevant topic to discuss among your readers and I’m glad you did! I do understand the reason behind sponsored content, but I do digress in something. I’ve been following bloggers for ten years or so, precisely when the term “blogger” started to take strength and I marveled these girls next door that started out humbly with affordable pieces but a great sense of style and all of a sudden blogging became all luxury brands that are neither relatable nor affordable. How do I, as a reader, build sympathy and a bond towards bloggers that each day are stepping away from that “bridge” section and are getting closer and closer every year to the other end we can’t relate to? As celebrities, bloggers become aspirational but nor affordable. Here is where segments like “save or splurge” get me as a reader, or link pieces for less that I can actually buy and use. Of course bloggers live a lifestyle that only the 3% of the world can share and this doesn’t mean that bloggers must stop producing aspirational/inspirational content, but I guess one of the critics behind #sponsored is that the products in that campaign are on the majority of cases (and bloggers) products the girl next door can’t easily afford, not even as a yearly splurge. I just wanted to let you know what was in my heart as a reader when I read sponsored posts and this is in no way a personal critique, only the view from the other side. I think readers (or the kind of readers I know) appreciate keeping touch in the ground, being aware of their audience and the impact that they have on them, and that’s today the challenge of an influencer: making a job out of clicks (and it’s not always easy) but also having a social responsibility towards those who build them.
    Hope you give it a thought and we all get to share our views to make this platform a more human one!
    Love,
    Andrea

  • La Bijoux Bella | by mia  • 

    This is a very informational and sincere post. I love the realness of the issue you are addressing. People will never understand how much effort and time it takes to maintained a green grass garden, all they can see is beautiful well maintained green grass. Perhaps, it will take some time for people to understand the process it really takes to get there, and you have done your very best, you can only keep those who want to stay and not those who wants to leave. Keep doing you and perhaps one day they will understand! 🙂

    ❤LA BIJOUX BELLA❤ | BY MIA | A Creative Lifestyle Blog

  • “Unfollow because its sponsored” seriously? Would they not read a magazine because there are ads? As long as you say what is sponsored who cares? We follow you for your style input. And it is superb.

  • Mary-Katherine  • 

    Beautifully said, Jenny! It breaks my heart when I see those “unfollowing” comments on bloggers’ Instagrams and sites when they feature sponsored content because I know that while of course there are a few bloggers who will sell out for anything (which I feel is super obvious and I wouldn’t be following them in the first place), the best bloggers take so much pride in their brand, themselves, and their readers and wouldn’t endorse something if they didn’t believe in it. Frankly, it takes way too much time! haha.

    I always love discovering new things from you, especially because I can always count on you for a really fresh take and inspiring promotion via your styling and execution. Keep up the great work and proud of you for posting about this!

  • Maria Von Losch  • 

    Thanks for sharing this Jenny. I turn away so many brands/companies that contact me because it doesn’t align with my brand/messaging. It’s unfortunate that we have to educate people about sponsored work and explain this is an actual job that takes hours to complete. I too am a stylist and former PR gal, so I completely relate. You’ve actually inspired me to touch upon this subject to my followers/readers. I love what you do, keep it up!
    xo, Maria
    http://savvynista.com

  • Kristen Robin  • 

    First, loved the outfit. I feel like your style is going in a more retro direction and I love love it. Second, I think this is a very direct and honest post, its a lot of work making new content, you should TOTALLY be paid for it! I think be have an issue with content that seems disingenuous, I haven’t gotten that from you thus far 🙂

    http://www.kristenskouture.com | Luxury. Fashion. Lifestyle.

    .

  • TynkaaBlog  • 

    WOOOW! *.*

  • Emily Denise  • 

    So loved hearing your thoughts on this topic! I feel like it was already clear where you stood with brand partnerships because your posts are very consistent and your sponsored content is of the same caliber (if not higher) than your regular posts, though I still enjoyed reading your opinion on the matter.

    I do think the negative stigma of #sponsored exists for good reason… While there are a handful of bloggers like you, who are very considerate of which brands they choose to partner with, there are hundreds of other bloggers who “sell-out” and promote anything for a paycheck. Personally, I understand why some bloggers take all offers they can get. I know from experience how hard it is to organically grow a following and create a brand than can “compete” with the aesthetics and content of the top-tier bloggers. I imagine that many bloggers see making any kind of income via their platform as being one step closer to blogging full time, and no longer having to mention brands they don’t really believe in. I tend to see publishing these types of posts as a jeopardization of the small following I do have. I didn’t start a blog to generate advertisement space. I started a blog to share my passions, and I’m ok with the fact that maybe I’ll never be able to make a living off of my blog, but there would be no purpose for it existing anymore if I began to use it to endorse products and brands I don’t truly believe in.

    Thanks so much for sharing, Jenny! I’ll be a life-time Margo & Me reader because of your honesty, good character, and creativity!

    XO, Emily
    Epicurean Emily

    • This brings tears to my eyes — I couldn’t agree more. You started your blog because you had an important story to tell and there is nothing more inspiring. I believe in you!

      xo,
      Jenny

  • This was such a great post and I’m glad you took the time to share your thoughts on the #sponsored label on content. Although I think there are people who are turned off by that label, I like that it adds a layer of transparency. In a way, it enables readers to focus on the other creative aspects of your content because they are already aware that it’s a collaboration.

    -Helen
    http://www.sweethelengrace.com

    • Thank you for this Helen, It’s so wonderful to hear you share your thoughts – so honest and so informative!

      xo,
      Jenny

  • Jessica Wagner  • 

    So well said Jenny! I love you, love your content and thank you for sharing a post like this!! Xo

    https://www.theweekenderafashionfieldguide.com/

  • Aimee L.  • 

    Thanks for sharing this Jenny! Well said, and authentic.

    I’m wondering if you can talk more about the collaboration process… if the brand is something that fits in with your message, and you would consider incorporating that brand in your content without it being sponsored, is there anything else that would deter you away from a collaboration?

    • You’re so lovely Aimee!

      And yes, that’s definitely something I’d love to talk about! I’m going to make note of this and write an article about it sometime very, very soon! Cannot WAIT to share!

      xo,
      Jenny

  • Bryn Bradsher  • 

    Thank you for talking about this. I have a couple different perspectives on #sponsored both as an avid blog reader as well as a new blogger myself. I have a few bloggers that I follow consistently, your blog being one of them. Your branding is always in line, inspiring and infectious. I always appreciate that I don’t have to question your sincerity when I see #sponsored because I know you only share brands that align with your vision for Margo & Me and products that you have actually tested. As a new blogger, I completely understand the thought and time that goes into your content and of course that time is worth compensation. I think the stigma comes from some bloggers who don’t turn away campaigns and therefore the pool of trustworthy content gets polluted. Blogging is definitely evolving and I think with more conversations, like this one, people will start to understand the importance of both sides.

    Thanks for sharing, Jenny! Beautiful photos, as well. I love the Bougainvillea!
    xo Bryn http://www.waketonroad.com

    • I couldn’t agree with you more and I’m wishing you tons and tons of success on this incredible adventure!

      xo,
      Jenny

  • Idalia  • 

    Your content is absolutely beautiful, whether #spondored or not. It is truly inspirational and I very much enjoy each and every one of your posts, from the amazing photography to styling to the scenery you feature. Your work is impressive!
    Much love and continued success!
    Xo IB

  • This post is why I follow you. In the blogging world it can be difficult sometimes because it seems as if there is very little genuine content. I love fashion so I try to follow unique, fashion forward bloggers who seem to share my love of fashion and originality. Thanks for writing this thought provoking piece! I love your ability to take any piece and make it look so fresh. Everything seems carefully curated by you and that’s why I trust your content more than most.

  • Marie Green  • 

    I am not a blogger but follow several bloggers. I appreciate seeing clothes styled in an attainable way and hearing about sales and new products. I personally don’t mind sponsored post. However, some bloggers endorse products in a way that doesn’t make sense and brings doubt to their authenticity. For example, one blogger did an OPI campaign and raved about their new line colors, but those of us who follow her know she only wears one color-ever. Another blogger did two separate hair care endorsed post with “game changer” products, some she claimed to use since HS, but in her home pics you see the actual shampoo in her shower (frequently). That’s what makes SOME #sponsored post annoying. It’s not all bloggers, but it’s noticeable when the compliments and rave reviews are fabricated, especially if you follow a blogger over time. All those “game changer” products that aren’t in the make up bag 1 month later, are absent from the unsponsored make up tutorial or not in the non-sponsored photos, those leave commited readers second guessing the sincerity in #sponsored post. I respect everyone’s career, and still follow those bloggers but when I see their #sponsored post I take their rave recommendations with a huge grain of salt. For those bloggers their unsponsored post carry more weight. Bloggers definitely deserve compensation, there’s nothing wrong with being sponsored if you actually believe in the product, use it and would recommend it.

    • Thank you for sharing your thoughts so candidly and openly Marie. I love striking up this kind of conversation with my readers. You are the backbone of this industry and I always value your honesty and your thought process!

      xo,
      Jenny

  • Anete Evelone  • 

    I don’t mind sponsored content at all as long as it fits harmonically in the blog. Especially when it is about style and clothing, I love discovering new brands/items through blogs. But I am more concerned about skin care/ makeup sponsored post because those are very “sensitive” products and I have noticed some issues with the sponsored posts or videos, including false advertising. But lately it is becoming quite easy to separate good, sincere blogs from the ones that work only for the $ and not for the passion.
    At the end, every reader has a right to pass the sponsored posts or stop reading the blog if he is annoyed by something.

    Anete,
    http://www.lapoudreblog.com

  • Dana Mannarino  • 

    This was a great post to read, Jenny! Sometimes it’s really hard to get the point across to our readers – just because we are being paid to write, doesn’t mean that the content we’re creating is any less genuine.

    Pink Champagne Problems

  • Maggie  • 

    This was perfectly articulated! As a blogger myself it can be frustrating when people think blogging is not a real job or that content is not sincere. When in reality there is so much work put into it.

    I have always found your content to be inspiring and truthful. Your blog is the first one I check in the morning because I love your creative content so much! Can’t wait to see what else you have in store for the future xo Maggie

    • Aw Maggie, this made my day! Thank you for loving the blog as much as I do. I hope to continue to inspire you every single morning with amazing new content!

      xo,
      Jenny

  • Hannah Harwell  • 

    Love this post. Brands are lucky to work with you because you have such a feminine + retro + classy aesthetic that is so unique, you never fail to differentiate yourself from other online platforms, and I truly enjoy visiting your blog on the daily!

  • Lauren  • 

    I love that you shared this with us! Thank you and your photos are stunning! They remind me of when Natalie Portman did her Dior adds.
    Lauren | Pretty as a Peony

  • Stephanie  • 

    I once asked a blogger if her post was sponsored and she freaked out on me. I asked as she was suddenly and obviously marketing something that didn’t fit who she presented herself to be. Ultimately the reader can see and feel authenticity and transparency regarding sponsored posts is greatly appreciated. Your piece definitely captures what sets you apart from other bloggers.

  • Kristen  • 

    Thank you so much for writing a very thoughtful and honest post about a subject that it a little tricky to navigate. I also adore these photos of you! Simply gorgeous!!

    xoxo

    Kristen
    http://www.everychicway.com

  • Jansell  • 

    Very well said Jenny. Thank you for sharing this and speaking out on behalf of bloggers who work out to create good content out of love and passion. <3

    http://www.jansellbiskwit.com/

    • I’m so glad you share the same ideas about sponsored content! There’s nothing I love more than creating quality content.

      xo,
      Jenny

  • Laurelle  • 

    Thank you so much for writing this! I also try to only collaborate with brands when I like their product and feel it fits my style, and it saddens me when I see fellow bloggers work with brands that have poor quality products or don’t fit their usual style, and especially when that results in a distrust of bloggers. Thanks for writing on this topic!!

    -Laurelle
    http://www.bellebylaurelle.com

    • Yes! It sticks out like a sore thumb if the products don’t align with your overall branding and aesthetic.

      xo,
      Jenny

  • Tatjana  • 

    Dear Jenny,

    Wonderful photography and styling my darling! I am a new blogger and I look up to you.
    Long before I started my blog actually, I was always so happy when the bloggers I follow had collaborations. To me it means they will continue to create and I will enjoy new content, on an everyday basis. It might sound ridiculous but I do worry sometimes if there are no collaborations. Fast forward to now that I have my own blog and I know how much work a post needs before it goes online, I am even more supportive of sponsored posts.
    Thanks once again for the inspiration.
    Love from https://tbymallano.com/

  • Great post, Jenny! #Sponsored is definitely very interesting these days. In my opinion, you do a wonderful job with sponsored content. I can very rarely tell if it is an organic post or a sponsored post until I get to the end or see it on Instagram first, which is exactly how it should be because like you said, you ask yourself if the brand would be a part of Margo & Me if they weren’t sponsoring you. I think the biggest reason the stigma is out there is because a lot of bloggers don’t put in that same effort as you do. There are so many bloggers out there that take sponsorships that make no sense at all for their blogs, making their blogs a jumble of random things that just confuse their readers. And as a reader, I can really tell when bloggers do this especially if I’m a loyal reader. I feel like I kind of know you because I’ve followed along for so long, so I know when the blogger isn’t actually wearing the clothes from that brand because it isn’t cohesive with anything else on their blog or in their life. If that’s the case you can tell they are just out to make money, which that is not something I’m interested in reading because I’m reading the blog to be inspired by what the blogger truly loves to wear and where they truly loves to travel. So most readers will see #sponsored and think to themselves, “here we go again…pass.” However, I never do that with Margo & Me. So thank you for always being genuine and basically what I’m trying to say is you’re wonderful and just keep doing you. You’re so inspiring and I truly love coming to your blog every day whether there is sponsored content up or not <3

    • That made my day Diana! You’re so wonderful and I so appreciate you coming along for the ride. Stay tuned for more Amazing Margo & Me content!

      xo,
      Jenny

  • Daniel Palmer  • 

    Such great points. I’m not a fashion blogger but still have to deal with the same balance and tension between sponsorships and trust!

  • I really appreciate that the transition between sponsored and non-sponsored content that you post is always so fluid! Every sponsored post just fits your image and (fab) style perfectly and as a reader, I never feel like I’m being duped. Love that! 🙂

  • Diana Fontes  • 

    you are so professional and creative person and love your photos alwayss! You inspire me

  • Melissa Chataigne  • 

    I understand your sentiments and strive for the same as a stylist and content creator. The key is authenticity. That is what sets you apart from other “influencers.” It’s obvious when it becomes too focused no longer is in alignment when their “brand.” Keep up the good work, lady!

  • Samantha Elisabeth  • 

    Ahhh, I always love your transparency and honesty when discussing the business side to blogging and content creation.

    As someone who’s been reading fashion blogs for 10 years (shout to the now defunct I Am Fashion!) after getting annoyed by the very disconnect you mentioned between celebrities/magazines and everyday wear, it’s fascinating to me the way the industry has evolved.

    My issue is more when bloggers DON’T disclose or suddenly change their whole business model when they gain more traction. For example, one of my favorite bloggers in 2011-2012 doesn’t even seem like herself anymore. She went from this meticulous shopper who gave alteration tips and had no time for ill-fitting, poor quality clothes to shilling the cheaply made China-based brands that pay :/ And sadly that story isn’t unique and seemed to have happened to a lot of my old favorites.

    I think what I appreciate most about Margo + Me is how conscious and dedicated you are of your brand’s editorial style, content creation, and general transparency with your readers.

    I think a lot it comes from your maturity and background previous to blogging. If we’re being totally frank a lot of fashion bloggers don’t necessarily understand fashion, they understand shopping… The nuances of editorial and fashion comprehension that you and, my other current favorite, Atlantic-Pacific, display is leaps and bounds ahead of most bloggers. Even if I’m not 100% on board with an outfit, I still can see where you both were coming from in how you set the look up.

    Anyhow thanks for bringing something fresh back to the blogging world 🙂 And thank you for writing this post!

  • Samantha  • 

    Thanks for writing such an informative post about the blogging world <3

    http://rapunzille.com

  • Merlin Samuel  • 

    Dear Jenny,
    I have been following your blog on and off for a while now. Lately I have been really loving it because of your authenticity and candor. I am a woman who believes that we must and can earn money for good quality work that helps people in some way or the other – and that looks different to different people. But it all boils down to being passionate about reaching out to others and sharing things we love to say/do so that someone else has a better day, a new idea or a clearer concept. I am a physical therapist so I don’t know much about fashion or blogging but I truly enjoy your Instagram posts, youtube videos and this blog for the simple reason that I can relate to you and you keep it real. Thank you for being honest, loving and trying to break barriers that ignorance can bring.

    Much love from a non blogger 🙂

    Merlin

    • Merlin, Thank you so much for sharing your honesty and support for Margo & Me. It’s only because of amazing readers like you that I have the opportunity to continue to create amazing, inspiring content.

      xo,
      Jenny

  • Shoulder Bag  • 

    Looks beautiful….

    Shoulder Bag

  • Emma Louise Layla  • 

    I came from an editorial background too, and it annoys me that people don’t like bloggers featuring sponsored content yet magazines are encouraged to support advertisers in editorial too; which is effectively sponsored content – it’s no worse than this decades-old model which people don’t seem to mind!

    Emma Louise Layla x
    emmalouiselayla.com

  • Jen Kessler  • 

    I think you do a great job of working with brands. It does not feel like a mismatched puzzle piece in your blog – everything flows nicely. I’m always excited to see what you put together in terms of location, possible props and clothing of course. And I love that bloggers have the ability to work with brands. I myself used to want to be in the business of creating content for advertisers and love the fact that I can still do that but in a non-traditional way. Even though I’m not anywhere near being able to do that yet, I hope to be able to one day. 🙂

    And I’m just catching up on reading blogs so I know this is way delayed.

    The Emerald Girl

  • Katharina  • 

    I think it does not matter wheather a post is sponsored or not as long as you stay true to yourself and chose what you can personally identify with.
    That´s how you make your living and you can be proud of it. Ulitimately I think it´s amazing if you get the chance to work with great brands and follow your passion.

    x from London
    Kathi

  • Jade D'sa  • 

    As a blogger, I always mention a disclosure at the bottom indicating that this is a sponsored post, however views, as always, are my own.
    Sadly, those posts never get as much footfall as the other posts. It can be disheartening!
    http://www.thatgoangirl.com